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SaaS in the Midst of an Economic Crisis
We are told that the Chinese pictograph for crisis is a combination of “danger” and “opportunity”. Whether this is true or not, both elements are present in a crisis. It is easy to nod and agree in calm economic times but, when you’re in the middle of what seems to be an economic crisis, it is difficult to see the opportunities. We’re in one such situation. Now is not the time to go hide in a corner and wait for “better times”. Now is the time when smart organizations looks at both current and future expenses and seek to economize.
Uncertain economic times bring about contracting reactions. On the one hand, there is a tendency to put projects on hold or to cut back. On the other hand, more pressure is put on sales to increase business and on customer care to retain existing customers. But, what happens to the IT infrastructure? Usually, it is made to make do as it is. But, is that the best thing to do in these times?